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Men in ads need more nuanced portrayal

India, June 20 -- Brands riding on Father's Day celebrations last Sunday launched their print and digital campaigns to capitalize on emotions linked to the occasion to influence customers. Companies, ... Read More


Men in ads need more nuanced portrayal

India, June 20 -- Brands riding on Father's Day celebrations last Sunday launched their print and digital campaigns to capitalize on emotions linked to the occasion to influence customers. Companies, ... Read More


Q-com sees explosive growth; a win-win for customers

India, June 13 -- A middle-aged private sector executive living in Delhi remembers making his first tentative order - a hair colour -- on quick-commerce (q-com) platform Blinkit one year ago. Prompt d... Read More


Q-com soars; a win-win for customers

India, June 13 -- A middle-aged private sector executive living in Delhi remembers making his first tentative order - a hair colour -- on quick-commerce (q-com) platform Blinkit one year ago. Prompt d... Read More


JioHotstar's content rides high on volume and reach

India, June 6 -- The Indian Premier League (IPL) finale between Royal Challengers Bengaluru and Punjab Kings on Tuesday has the digital streaming platform JioHotstar celebrating the 670 million 'peak ... Read More


JioHotstar's content rides high on volume

India, June 6 -- The Indian Premier League (IPL) finale between Royal Challengers Bengaluru and Punjab Kings on Tuesday has the digital streaming platform JioHotstar celebrating the 670 million 'peak ... Read More


Sunscreen market heats up, needs mandatory tests

India, May 30 -- The spat last month between India's largest FMCG company Hindustan Unilever Limited (HUL) and online-first beauty and personal care firm Honasa Consumer (parent company of The Derma C... Read More


Sunscreen market heats up, but tests needed

India, May 30 -- The spat last month between India's largest FMCG company Hindustan Unilever Limited (HUL) and online-first beauty and personal care firm Honasa Consumer (parent company of The Derma C... Read More


Building a case for online premiere of films on YouTube

India, May 23 -- Eight weeks after its release in theatres in June, Aamir Khan Productions' new feature film Sitaare Zameen Par will be available for pay-per-view on YouTube, according to The Hollywoo... Read More


Building a case for e-premiere of films on YouTube

India, May 23 -- Eight weeks after its release in theatres in June, Aamir Khan Productions' new feature film Sitaare Zameen Par will be available for pay-per-view on YouTube, according to The Hollywoo... Read More